There’s an unwritten code by those who’ve built this country, passed from one generation to the next. We celebrated them for the company that goes to work with America every day.
2.2 billion people live without reliable energy. Yet in Sub-Saharan Africa, everyone has at least one cell phone. To serve this market, World Panel created the SunStream. This patented solar technology converts light to electricity and streams it instantly through a USB into any mobile device. SunStream is waterproof and built to last a decade.
I created World Panel’s entire brand: logo, identity development, product naming, product consultation, packaging, messaging, advertising, website development, video production and trade show materials. The SunStream was launched in partnership with Vodacom in South Africa and Zambia, and with WalMart in Mexico.
There is knowledge that is passed along while under a hood. FRAM is at the center of all that.
Cisco creates strength through partnerships, and their partnership with South Africa’s Dimension Data is giving strength and hope to a dire situation. View the live page here.
Footjoy doesn’t make basketball shorts, soccer cleats, or running shoes that link to your cell phone. Their focus is only on the game they love. Only Golf.
Boeing Employees Credit Union provided Seattle consumers plenty of solid reasons for ditching the banks — they just weren’t doing a good job getting the message out.
Actual credit union members were featured in television, outdoor, print and digital executions. I also developed a 65-page campaign brand guidelines for use by four other partner design groups.
BECU’s story was told in a more compelling way, and the result was going from an unknown to the number one preferred banking option around Puget Sound in only 18 months. The wave of new accounts more than doubled the credit union’s asset value.
This medium-sized university an hour north of Denver has never told its story the right way. Our campaign for UNC’s Admissions Department centered around inclusion and opportunity — two underemphasized attributes of the Northern Colorado student experience. In the first year of the campaign, undergraduate applications jumped 16%.
Our repositioning of Sports Authority celebrated the positive of sport.
GEICO, Allstate and the other national players were outspending PEMCO 9 to 1 in Washington State. How could a little guy compete? By keeping it local. This campaign vaulted PEMCO Insurance from little-known to the number one preferred premium insurance company in Washington in 18 months.
Abby’s suffered through a prolonged period of flat sales. Customers thought of Abby’s as a place they would only go to on special occasions. Our work reminded people that Abby’s is fun, and anything can be a special occasion. Abby’s same-store sales grew 12% in year one and increased 45% over five years. Sales for all locations surpassed 2-year and 4-year benchmarks.
Kit sent to Coca-Cola’s advertising agencies worldwide after Coke developed a proprietary print and broadcast production billing system.
A few of the 32 Seattle Mariners television commercials I helped develop and produce. And series of posters given away monthly at the ballpark.
Projects announcing University of Colorado Health’s new center in Lone Tree and their new partnership agreement with Memorial Hospital in Colorado Springs.
American Express Publishing wanted another avenue to engage with its roster of affluent cardholders. Executive Travel was launched as a sister publication of Travel & Leisure and Departures. I was involved in editorial development, art direction, management of four designers, and print production.
A multi-faceted project for Reebok that promoted participation in the games, viewing the games on ESPN, and design of event elements.
In-branch posters for product line promotions.
The rebranding for the University of Vermont's hospital system.
Because every cause these days seems to have celebrity attached to it, the MS campaign needed to work that much harder. This campaign tripled the donations to the Northwest Multiple Sclerosis Society.
This personalized direct mail piece was mailed to 2500 of Puget Sound’s wealthiest individuals, extolling the virtues of investing in tax-free municipal bonds. This piece broke through the clutter and resulted in hundreds of millions of new dollars under management.
Beer brewer Falling Sky was looking to gain notoriety and do something for the community. Falling Sky offers a bike sharing program for customers, so we capitalized by creating The World’s Shortest Bike Race: a grueling 13.1 ft race complete with electronic timing, bleachers, live music, t-shirts, and of course, a post-party. Now in its fifth year, the event draws over 100 entrants, a few hundred more spectators, local news coverages, hundreds of new Facebook fans, instant momentum for the bike sharing program, and even more goodwill for the brewery. Not a bad way to spend a Sunday afternoon.
Logo design and brand architecture done for clients of all sizes.
Locals and regular visitors to Breckenridge have strong emotional bonds to the town. Tapping into that reservoir of positive regard created evangelists. Chalkboards were placed in various spots in town, with the phrase “I love Breckenridge because:” painted on them. Locals and visitors were then allowed to write their reasons on the chalkboards. Every evening a photographer would snap photos of the responses and erase them for new ones the following day. The best responses were used in collage style magazine ads, online and in video. This campaign won “The Governor’s Award for Outstanding Marketing Program” at the 2013 Colorado Governor’s Tourism Conference